Privacy Policy

2.1 Information You Provide Directly

• Account Registration: Name, email address, phone number, password, and profile photo when you create an account.
• Authentication via Third Parties: If you sign in using Google or Facebook OAuth, we receive your name, email address, and profile picture from those services.
• Real Estate Preferences: Property types, price ranges, preferred locations, buying or selling timeline, and neighborhood interests you provide through search filters, saved searches, or conversations with our AI assistant.
• Contact Information: Names, phone numbers, email addresses, and mailing addresses you provide when requesting information, scheduling appointments, or submitting inquiry forms.
• Communication Content: Messages, emails, SMS texts, and chat conversations you send or receive through the Platform, including conversations with our AI-powered real estate assistant.
• Representation Agreements: Electronic signatures, agreement terms, IP address, and user-agent information captured at the time of signing buyer or seller representation agreements.
• Agent Applications: For real estate professionals applying to join our platform: license number, MLS ID, brokerage affiliation, years of experience, resume, cover letter, and identity verification documents.
• Payment Information: Credit card numbers, billing addresses, and payment details processed through our third-party payment processor Stripe. We do not store your full credit card number on our servers.
• Voice Data: Voice recordings and audio samples if you use our voice training features for AI-powered voicemail campaigns.
• User-Generated Content: Photos, videos, reviews, testimonials, and other content you upload or submit to the Platform.

2.2 Information Collected Automatically

• Device and Browser Information: IP address, browser type and version, operating system, device type (mobile, desktop, tablet), screen resolution, and unique device identifiers.
• Usage Data: Pages viewed, links clicked, search queries, listing views, time spent on pages, referring URLs, and navigation paths through the Platform.
• Location Data: Approximate geographic location derived from your IP address. If you grant permission, precise geolocation data from your device for map-based property searches and radius-based features.
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to maintain your session, remember your preferences (such as theme settings), and collect analytics data. See Section 7 for details.
• Push Notification Data: If you subscribe to push notifications through our PWA, we store your device endpoint, encryption keys, and device type to deliver notifications.
• Property Interaction Data: Listings you favorite, save, compare, dismiss, or view, including the frequency and recency of these interactions.

2.3 Information from Third-Party Sources

• MLS Data: Property listing information including addresses, prices, property characteristics, photos, and sales history from the California Regional Multiple Listing Service (CRMLS) and affiliated MLS associations.
• Public Records: Property ownership records, tax assessments, and transaction history from publicly available sources.
• Contact Enrichment: We may supplement contact information you provide with additional data from third-party data providers to improve accuracy and completeness.
• Market Data: Mortgage rates, economic indicators, and market statistics from the Federal Reserve Economic Data (FRED) service and other financial data providers.
• Business Listings: Neighborhood information, business reviews, and points of interest from services such as Yelp and Google Maps.

3.1 Providing Real Estate Services

• Displaying property listings, neighborhood information, and market data relevant to your search criteria.
• Generating Comparative Market Analysis (CMA) reports using current and historical sales data.
• Facilitating communication between you and real estate agents.
• Processing property inquiries, appointment requests, and showing schedules.
• Managing buyer and seller representation agreements.

3.2 AI-Powered Features

• Providing real-time conversational assistance through our AI chat feature, which uses your questions and preferences to deliver relevant property recommendations, market insights, and neighborhood information.
• Generating and personalizing content including property descriptions, market reports, blog articles, and marketing materials.
• Producing AI-generated voicemail scripts and audio for marketing campaigns.
• Your chat conversations may be stored to improve the quality of responses and maintain conversation context across sessions. You may have up to five concurrent conversation threads.

3.3 Marketing and Communications

• Sending transactional emails including account verification, password resets, and appointment confirmations.
• Delivering marketing communications including property alerts, market updates, newsletters, and promotional offers, subject to your communication preferences.
• Executing multi-channel marketing campaigns that may include email, SMS, ringless voicemail, and direct mail on behalf of real estate agents using our platform.
• Running targeted digital advertising campaigns through Google Ads and Meta (Facebook/Instagram) to promote property listings and real estate services.

3.4 Analytics and Improvement

• Analyzing usage patterns to improve Platform functionality, performance, and user experience.
• Monitoring search engine performance and optimizing our content for discoverability.
• Measuring the effectiveness of marketing campaigns and advertising spend.
• Conducting market research and generating aggregate real estate market statistics.

3.5 Security and Compliance

• Verifying your identity for account security and two-factor authentication via SMS.
• Detecting, preventing, and responding to fraud, abuse, or security incidents.
• Complying with legal obligations, including real estate licensing requirements and consumer protection laws.
• Enforcing our Terms of Service and other agreements.

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Payment Processing: Stripe processes payment transactions and identity verification. Stripe's use of your data is governed by the Stripe Privacy Policy.
• Communications: Twilio (SMS and voice), Resend and SendFox (email delivery) process messages on our behalf.
• Cloud Infrastructure: MongoDB (database hosting on DigitalOcean), Cloudinary (image and video storage and delivery), and Vercel (web application hosting).
• AI Services: Anthropic (Claude AI) and Groq process your chat messages and content generation requests. Conversations may be processed by these providers to generate responses.
• Video Generation: HeyGen, Runway ML, and Kling AI may process media content for marketing video creation.
• Direct Mail: Thanks.io receives recipient names and mailing addresses to print and deliver physical mail pieces on behalf of agents using our platform.
• Voicemail Delivery: Drop Cowboy receives phone numbers and pre-recorded audio to deliver ringless voicemail messages for marketing campaigns.
• Mapping and Geocoding: Google Maps, Mapbox, MapTiler, and OpenCage process location data to provide interactive maps and address lookup services.
• Contact Enrichment: Third-party data providers may receive contact information to supplement and verify accuracy.

These service providers are contractually bound to use your information only for the purposes of providing their services to us and are required to maintain the confidentiality and security of your data.

4.2 Advertising Partners

We share data with advertising platforms to deliver targeted advertising and measure campaign effectiveness:

• Google Analytics and Google Ads: We use Google Analytics (Measurement ID: G-613BBEB2FS) to analyze website traffic and Google Ads to run search and display advertising campaigns. Google may use cookies and tracking technologies subject to Google's Privacy Policy.
• Meta (Facebook/Instagram): We use the Meta Pixel and Conversions API (CAPI) to track website events, build retargeting audiences, and measure advertising performance. Meta's use of this data is governed by Meta's Privacy Policy.

4.3 Real Estate Professionals

If you submit an inquiry, request a showing, or otherwise express interest in a property or real estate services, your contact information and inquiry details may be shared with the listing agent or the real estate professional best suited to assist you.

4.4 Legal Requirements

We may disclose your information when required by law, subpoena, court order, or governmental regulation, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, investigate fraud, or respond to a government request.

4.5 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Platform of any change in ownership or uses of your personal information.

7.1 Essential Cookies

Session cookies required for authentication, security, and basic Platform functionality. These cannot be disabled without affecting your ability to use the Platform.

7.2 Preference Cookies

Cookies that remember your settings such as theme preference (light/dark mode), language, and display options.

7.3 Analytics Cookies

Google Analytics cookies that help us understand how visitors interact with the Platform, including page views, session duration, bounce rates, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

7.4 Advertising Cookies and Pixels

The Meta Pixel and Google Ads conversion tracking tags collect information about your browsing behavior to deliver relevant advertisements and measure campaign performance. You can manage your ad preferences through Facebook Ad Settings and Google Ad Settings.

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected, used, disclosed, or sold about you in the past 12 months.
• Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We share certain data with advertising partners (Google, Meta) for targeted advertising purposes. You may opt out of this sharing.
• Right to Limit Use of Sensitive Information: You may limit our use of sensitive personal information to purposes necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

8.2 Other Jurisdictions

Depending on your location, you may have additional rights under applicable data protection laws, including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object to processing.

8.3 Exercising Your Rights

To exercise any of these rights, contact us at help@josephsardella.com or call (760) 333-3676. We will respond to verifiable requests within 45 days. You may also manage certain preferences directly through your account settings.

8.4 Communication Opt-Out

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email, replying STOP to any marketing SMS, or adjusting your communication preferences in your account settings. Opting out of marketing communications does not affect transactional messages related to your account or active real estate transactions.